Aug 10
26
Black Hat SEO Basics
Don’t use invisible text. This is a variation of keyword stuffing. While this will make for a better experience for visitors, the search websites see it as cheating and will penalise you for it if you get caught.
Avoid doorway pages. There is no intention of a living, respiring homo sapien seeing these pages. Read and follow provisions of service (TOS). Just about any site you use to help increase your rankings will have a TOS. It is up to you to read and follow them to the best of your ability. Therefore if that happens, take that as a sign to do the decent thing. Doing the above things will go a good distance towards avoiding black hat SEO techniques. This is crucial because it will help you to naturally rank higher. You also won’t have to worry about dropping in the rankings if you’re caught doing something wrong.