By this point, you probably understand the importance of capturing your internet site visitors contact info using an opt in form and building a large email list of potential customers. This is a highly handy tool to help develop a relationship with your internet visitors.
When it comes to contacting your email list you fundamentally have two ways to do it, you can just load a collection of pre-written emails into an auto responder service that will send out the emails over whatever time period you select. That way every one who signs up to your list will receive all the mails in your series one after the other in order until they’ve received them all, or you’ve added more.
This method is a wonderful way to keep in touch with the people on your list and since the method is all automated it doesn’t take any time from you (once you have written and loaded the emails, naturally). But if you’ve got a sale coming up or you’ve just added a fabulous new service and you wish to let all the buyers on your e-mail list know about it right now, you would like to send an email broadcast. If that’s's what you want. You may even customize a broadcast so that only part of your list will receive it. It’s down to you. But this is the method you are going to need to use if you’ve got some hot stories that you wish to let everyone know about straight away without adding this message to your series and have to wait a few days for some of the people on your list to get it.